It is now a fact that more and more the world of fashion is undergoing a revolution and that the orientation will increasingly go towards a circular economy model. Research by McKinsey tells us that by 2030, middle-class consumers will be 3 billion for the entire economy and, while clothing production is increasing, consumer purchases will increasingly be oriented towards recycled or recycled clothing. produced using yarns or recycled materials.
The Ellen Mc Arthur Foundation, a fundamental reference point for the circular economy in the fashion world, defines it as follows: "the circular economy is defined as such when there is a recycling of fibers or fabrics in the production of clothing unsold, or when we are facing a collaborative consumption ".
The couturier has been in Milan and in the Marche region, where it has its offices Fiorella Ciaboco, master of tailoring, has decided to give new life to these wonderful garments closed in the closets and with a slightly retro style, giving them new life.
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